Before you go over and read those posts, let’s chat about what brought you here; Hero posts!
What are Hero Posts?
Hero posts are the ones that keep people scrolling, and scrolling through your Instagram feed. They bring some type of value to your audience that your other regular posts may not be doing. They are the ones that stand out however they don’t have to be extravagant; it simply needs to be attention grabbing.
Hero posts go above and beyond the content you share with the core audience to reach to a much larger group and draw them in.
Finding your Hero Post
Chances are you are already sharing hero posts. Take a minute and scroll through your posts and search for the posts with the most shares and|or that has been saved the most. This does not include giveaway posts you’ve hosted or have been part of.
Why the posts with the most shares and saved, and not those with the huge number of likes? Likes are given often as people scroll through their feed or simply because they liked the image you shared. They did not stop and read your caption or did not get any real value from it. To know a true hero post, look at the ones your audience wants to save so that they can come back to later and share with their own audience because they have found some value in your post.
If you scroll through your feed and don’t find any posts that stand out as hero posts, then it’s time you start creating them. Before we jump into that, let’s say that your hero post should be something you genuinely find some interest and enjoyment in sharing since you’re going to have to stay consistent. I currently share a hero post once a week, but this does not have to be your schedule. You could have one once a month, twice a week or whatever pace you feel you can keep up with in the long run.
Types of hero posts
Hero posts are funny, informative, or insightful. In many occasions, they are the truest representation of your brand. Let’s go over the 3 types and how you can create them for your Instagram feed and increase your engagement rate.
Funny hero posts can be as simple as you sharing funny memes with something relatable as your caption. It could be sharing bloopers of a video you shared on another platform such as Youtube and would like your audience to go watch it.
You could also share outtakes of your photoshoot for a new pattern that just didn’t turn out quite right. You could share how you set up to take your photos, especially as an amateur photographer taking your own photos, and lessons learned in the process. You could also talk about the fun things that happened during the shoot. The point here is to make it funny, relatable but also offer some value by teaching something or provide a much needed relief.
This type of post has more of an educational tone. It could be sharing some tips on how to work up a stitch, a recipe, or a short pattern shared in your caption. Be sure to use an attention grabbing image, video and|or caption title. The information shared should be something that your audience needs help with. Provide information that helps your audience in some way without the ulterior motive of promoting your products or services.
Use a clever observation to get to the main point of an issue. Break down information in terms that make it easier for your audience to understand. If you have a great understanding of a tool that your audience uses, share it. Platforms such as Canva, Youtube, Pinterest etc are very complicated if you’re well versed in how to use them so if you do, share your insight with your peeps!
Keep in mind that you can mix and match these to make it your own. Not every hero post has to be insightful, informative, or funny. It could be all 3 in one post or one of each over the course of a month or a few months.
I hope you enjoyed this post and come back next Wednesday for a new post where I share something to help you grow your business on social media.